Why are most barter firms so aggressive?
Because barter firms are selling a service that “sounds too good to be true” they need to be aggressive just to get in the door. Once inside, the barter firm’s explanation as to how it all works is rarely simple or convincing.
One problem is that the barter firms aggressively pitch the financial benefits of barter…but they never take you behind the curtain so you can see how it’s all made and why it works. Most people shy away from things they aren’t allowed to understand.
Sherwood, on the other hand, explains in simple language how it all works. Clients may want to know about the benefits, but more than anything, clients want to “look under the hood” and finally understand how the results are achieved and how the barter firm makes its profit. Clients want more disclosure and partnership than ever before and that’s exactly why Sherwood was founded. We want you to understand how it works because an educated and informed client becomes a smarter and longer term partner.