Can barter firms do more than advertising,
like travel and freight?
Maybe, but the better question is, “How good is the fit?” Based on the barter industry’s track record, a client shouldn’t base a transaction on non-media. When possible, demand that the inventory proceeds only be released when/if the trade credits are used.
There are always non-media vendors interested in competing for and winning your business. Some of them – especially if they have media budgets – may be willing to take trade credits to win more business, especially in these competitive times. With proper research, due diligence, documentation and disclosure you can always determine the suitability of a client.
There have been limited, more local trades for a variety of office management services, but they tend to be sporadic and unevenly priced.